The Tool Brief
Dub logo

Dub

Link management platform for branded, trackable short links.

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Dub is a link management, conversion attribution, and affiliate marketing platform that helps businesses understand how their links generate leads, sales, and revenue. It offers branded short links, QR codes, click analytics, conversion tracking, and tools for managing affiliate and referral programs. Businesses can use Dub to measure campaign performance, manage partner commissions, and connect marketing activity to business outcomes.

Pricing
Freemium · from USD 24

Pros

  • ✓ Combines link shortening with conversion and revenue tracking.
  • ✓ Supports custom domains and branded links.
  • ✓ Offers affiliate and referral program management.
  • ✓ Provides real-time analytics and flexible attribution features.
  • ✓ Includes APIs and SDKs for developer-led integrations.
  • ✓ Connects with popular ecommerce, payment, and automation tools.

Cons

  • ✕ Advanced affiliate features can be expensive for small businesses.
  • ✕ Conversion tracking may require technical setup.
  • ✕ Usage limits vary by plan.
  • ✕ Businesses may need separate analytics tools for deeper reporting.
  • ✕ Some features are designed primarily for SaaS and growth teams.

Features

Branded short linksCustom domainsLink redirectsQR code generationClick trackingReal-time analyticsConversion attributionCampaign trackingDeep linksDevice targetingGeographic targetingA/B testingLink foldersLink previewsUTM parametersAffiliate program managementReferral trackingPartner portalsCommission managementPartner payoutsFraud detectionCustomer journey analyticsAPI accessSDKsReal-time webhooksAI landing page generation

Use cases

  • Affiliate marketing
  • Referral programs
  • Link management
  • Marketing attribution
  • Campaign tracking
  • Social media marketing
  • Influencer marketing
  • SaaS customer acquisition
  • Ecommerce marketing
  • Conversion tracking
  • Partner management
  • Branded link sharing
  • QR code campaigns
  • Performance marketing
  • Revenue attribution

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