Google Analytics

Web analytics service that tracks and reports website traffic and user behavior.

Google Analytics is a free web analytics platform that tracks website and app traffic, user behavior, conversions, and marketing performance. Its current version (GA4) is event-based and integrates tightly with Google Ads and Google Search Console.

Pricing: Freemium

Pros

✓ Free and extremely widely used
✓ Deep integration with the Google ecosystem
✓ Powerful segmentation and reporting
✓ Well-documented

Cons

✕ GA4's event-based model has a learning curve
✕ Privacy/cookie regulations affect data accuracy
✕ Interface can feel complex for beginners

Features

Traffic AnalyticsEvent TrackingConversion TrackingAudience SegmentationReal-Time ReportsCustom DashboardsE-commerce TrackingGoogle Ads IntegrationCross-Platform Tracking