Umami is a free, open-source website analytics tool built as a privacy-friendly alternative to Google Analytics. It can be self-hosted or used as a managed cloud service, and gives simple, GDPR-friendly traffic and event tracking without cookies.
- Pricing
- Freemium
- Highlights
- Open source
Pros
- ✓ Free and open source
- ✓ Can be fully self-hosted for data ownership
- ✓ Simple, clean interface
- ✓ Privacy-friendly, no cookies
Cons
- ✕ Self-hosting requires technical setup
- ✕ Fewer advanced features than paid analytics tools
- ✕ Smaller community/ecosystem than Google Analytics
Features
Cookieless AnalyticsSelf-HostingOpen SourceCustom EventsReal-Time DataMultiple Websites per AccountSimple Dashboard
Use cases
- Developers
- Privacy-Conscious Website Owners
- Bloggers
- Small Businesses
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