The Tool Brief
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Plausible

Privacy-focused, cookieless website analytics.

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Plausible is a lightweight, open-source, privacy-focused web analytics tool that doesn't use cookies and doesn't require a cookie consent banner under GDPR. It provides a simple dashboard with the essential traffic metrics most sites need, without collecting personal data.

Pricing
Paid · from USD 9

Pros

  • ✓ No cookie banner required
  • ✓ Simple, uncluttered dashboard
  • ✓ Lightweight script (fast page loads)
  • ✓ Open-source and self-hostable
  • ✓ GDPR-friendly by design

Cons

  • ✕ Less granular than Google Analytics
  • ✕ Fewer integrations than larger platforms
  • ✕ No permanent free plan

Features

Cookieless AnalyticsSimple DashboardGoal TrackingCustom EventsUTM TrackingSelf-Hosting OptionOpen SourceLightweight Script

Use cases

  • Privacy-Conscious Websites
  • Bloggers
  • SaaS Companies
  • EU-Based Businesses

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